Brand / Visual Guidelines
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Color Palette
The core palette and how each color is applied.
Green, used selectively. Verdant Pulse can serve as an accent, button color, or section background — it's not off-limits. But it shouldn't dominate a layout, and it shouldn't appear in every asset. Default to blue and white first; reach for green when the moment earns it.
Brand gradients
Color usage proportions (60-30-10)
A balanced layout follows roughly: ~60% dominant surface, ~30% secondary surface, ~10% accent / call-to-action.
This is directional, not literal. The point is that one color carries the layout, one supports it, and one is reserved for the moment that needs to land.
Color combinations
Lead with AI. Empower with People.
The signature hero treatment — gradient backdrop, white type, generous breathing room.
Lead with AI.
Imperial as the dominant surface, white type for clarity and contrast.
A workforce that wins with AI
Champion Blue solid surface, white type. Cleaner than the gradient for tighter, denser layouts.
Editorial reading layout
Thames Dusk supporting copy on white. Champion Blue carries the emphasis where it matters — headlines, CTAs, links.
Outcomes that deploy
Imperial backdrop, Champion Blue badge for category, Verdant Pulse for a single verified accent.
Manufacturing
Verified outcome
Combinations to avoid
Festive holiday energy
Verdant Pulse and Imperial together drift into festive/seasonal territory. Save Verdant Pulse for verified-success accents only.
Low contrast headline
Thames Dusk on Imperial fails accessibility contrast. Body copy becomes unreadable on small screens.
Hero panel
Sidebar
Headline that disappears
Champion Blue on Imperial has insufficient contrast — the type sinks into the background.