The mark.

Two mirrored halves curve toward each other, each formed by a series of progressively shortening parallel strokes that terminate in a small filled dot. Together they create a leaf-like silhouette — pointed at the tips, broader through the middle.

The form draws on two metaphors.

The leaf symbolizes growth, renewal, and adaptability — qualities that mirror the brand's DNA. The paired curving strokes also reference DNA strands, signalling the fusion of biology and technology that defines AI's role in human progress.

Proportions follow the Rule of Three — balancing wordmark and symbol to create harmony, simplicity, and memorability.

This measured ratio holds across all lockups; it is not adjusted for layout convenience.

The wordmark. "CHAMPION AI" in custom uppercase letterforms with generous letter-spacing.

"AI" carries slightly heavier weight than "CHAMPION."

Never reverse the order, swap the proportions, or recompose the lockup.
The mark is always above or left of the wordmark, never below or right.

Champion AI Brand Assets

The logo only ever appears in two colors: White (#FFFFFF) or Champion Blue (#0033A0).

Background	Logo color
Dark	White (#FFFFFF)
Light	Champion Blue (#0033A0)

The logo never appears in black, gray, green, or any color outside the two above.

Equal to the height of half the mark on all four sides. No copy, image, or graphic enters that buffer.

The smallest the logo should ever appear in any context.